Promoting your business locally can seem like a daunting task. But it doesn’t have to be. There are plenty of methods you can use to show up online and in the community to raise brand awareness on a local level.
Advertise with local audience targeting.
Online advertising is one of the main ways to show up in local searches. In fact, you should use both social media and search engine advertising to promote your business locally.
With local advertising, you’ll have to set up location targeting and write copy that uses specific language targeted to your local audience.
However, local audience targeting isn’t just about selecting a certain location. It’s also about using the right keywords and the right language to appeal to that audience.
Create a blog strategy catering to a local audience.
To start, blogging is an important SEO strategy to consider. By creating educational content, you can rank for local keywords and raise brand awareness.
The more content you have that ranks, the better.
Get set up with online directories.
Don’t forget to get set up with online directories. It’s perhaps one of the most important components of promoting your business locally.
This includes directories such as Google My Business, Yelp, Facebook, or Bing.
Be involved in the community.
While promoting your business locally can seem like a hard task, just being involved in your community can make a big difference.
Community events are a great way to get in front of your local audience.
Create a loyalty program.
Loyalty programs are a great way to keep people coming back for more.
When you create a customer loyalty program, it should be fun, and ultimately, deliver value to your customers.
Perhaps customers can get points and redeem rewards. Maybe they have to play a game to get points. Either way, they’re more likely to keep coming back.
Build an email list.
Once you’ve started to gain traction as a local business, either with your customer loyalty program or through local search marketing, you should start to grow your email list.
Email marketing can be vastly underrated, even though it’s still one of the most effective marketing channels.
Use traditional methods.
We would be remiss if we didn’t mention traditional methods can also be used to market your local business.
For example, you can contact your local press and get spots on the local radio show or in the local newspapers to raise visibility.
Additionally, traditional methods like direct mailers are great for promoting your business locally. With mailers, you can reach your local audience and build brand awareness.